Bundling=making $$

The software industry, much like the music industry, suffers from piracy. It costs money to make software, and it can be really heart breaking to see people using it for free by cracking the license code.

Many software developers realized that it was a better business model to be paid by “bundling” their program with others. This is typically when the Adware – Spyware thingy became big: people downloading a free screensaver and getting tons of pop ups, ads, and unwanted application.

A program should have a license agreement, also known as EULA, which specifies exactly what it is going to do. When bundling with adware/spyware, people were not warned of what was about to happen.

The second wave of bundlers became a little smarter, with a EULA that did mention the other programs that were going to be installed, and would only do so if you agreed. Of course, the EULA is 100 pages long, fine prints and unreadable by the average Joe.

The modern bundlers look like this:

It is very obvious, but the bundles are pre-checked by default: VERY BAD PRACTICE!!

And what about that message? This is getting really annoying… This is a too aggressive marketing ploy for me!

JSegura

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